WSJ Tries New Pay Model Targeted To "Professionals"

Everyone agrees. The business model employed by media companies is broken. As advertising revenue dwindles, newspapers and magazines find themselves searching for additional sources of income. One option: charging readers for access to content. But it has become generally accepted that readers won’t pay for just any content, especially things they can easily get for free via the Internet.

Today, The Wall Street Journal, which arguably already has one of the best pay models in the biz, announced its plans to launch a new specialized version of the paper for professionals.

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