WSJ Moves Into Sports Coverage

The Wall Street Journal plans to assign reporters to cover sports teams, the New York Observer reports.

The paper has had a sports section for two years, but no game reports. It started when Rupert Murdoch told the paper to add sports scores. That eventually morphed into a daily sports section with “writing around the edges of a sport.”

But now, the WSJ has hired five people to cover the Mets, Yankees, Jets, Giants, and Knicks. These people will actually go to games.

They include: Jim Baumbach from Newsday, Mike Sielski of the Calkins Media newspaper chain, Aditi Kinkhabwala, Scott Cacciola, and Sophia Hollander.

The

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