When the September issue of WSJ. magazine arrives Aug. 15, it will herald a new highwater mark for the seven-year-old publication: most ad pages. There are 100.4 in the 2015 Women’s Fashion issue, spread across a magazine total of 197.
That’s Danish model Freja Beha Erichsen on the cover, holding a baby lamb and wearing a Luis Vuitton sheepskin coat, a juxtaposition that quickly sparked online conversation. Erichsen modeled the same coat earlier this year at the Fall 2015 Vuitton show at Paris Fashion Week.
The headline for the WSJ. photo sidebar suggests that Erichsen “Evokes the Romantic Spirit of Fall.” In the comments, at press time, a single male reader concurs. ‘Yeah, she does’ wrote one Arthur Grady.
And in the accompanying article by WSJ. features editor Elisa Lipsky-Karasz, there is a hint of how the 27-year-old Erichsen has managed to remain sane through 10 years of whirlwind international modeling success – staying off Twitter and Instagram:
Though her look has inspired legions of street-style bloggers, Erichsen eschews social media, unlike many of her fellow top models. Instead, she prefers to spend time hiking in locales like the British Lake District or visiting family in Denmark, where she collects mid-century Danish furniture for a townhouse she is renovating in Brooklyn’s Carroll Gardens neighborhood.
The 100.4 ad pages represent an 11 percent increase over last year’s Fashion Issue. Also worth noting is the fact that 32 percent of this year’s advertisers are new to the pages of WSJ.
[Cover photo by: Lachlan Bailey; styling by: Ludivine Poiblanc]