WSJ Mag Broadens Coverage

The Wall Street Journal will start to look more like its mainstream rival The New York Times on Dec. 4 when it puts out the first issue of WSJ., its weekend lifestyle magazine supplement, edited by Deborah Needleman.
 
WSJ. has covered the intersection of fashion and business since it launched two years ago. But the first issue of Needleman, the former chief editor of Domino who also heads up Off Duty, the Journal’s new weekend lifestyle section, broadens the fashion coverage to help deepen the magazine’s appeal with female readers and fashion advertisers.
 
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