The Wall Street Journal on Thursday (Sept. 17) will launch The News Hub, a live video series, which will be streamed twice every weekday at 8:30 a.m. and 4:00 p.m. across the company’s digital network, including WSJ.com, Barrons.com, Marketwatch.com, Dow Jones Newswires and AllThingsD.com.
The new series will feature Dow Jones journalists discussing the business news of the day in eight-minute segments. The morning edition of The News Hub will be hosted by Journal economic reporter Kelly Evans and will focus on that day’s key economic news to watch for. Meanwhile, the afternoon edition—hosted by Dow Jones Newswires columnist Simon Constable and WSJ.com staffer Kelsey Hubbard—will dissect that days market happenings.
Officials said that The News Hub will frequently feature guest interviews, both with other Dow Jones reporters as well as important newsmakers from the business world. Episodes of the show will also be available for streaming on demand.
A daily business-themed video series is nothing if not aggressive. Not only will the Journal be competing for eyeballs with CNBC—often ever-present in many Wall Street trading floors and offices—but with several other fledgling live series. For example, last February, News Corp. sibling Fox Business Network introduced a daily Web series that runs for a full hour each day.
Plus, for more than a year, Yahoo Finance has featured Tech Ticker, a daily video series/news blog, which at times has commanded audiences comparable to CNBC.
But Dow Jones executives are betting on the company’s journalistic reputation in the business world to help the new series stand out. “The News Hub showcases our unmatched stable of expert reporting and resources across Dow Jones,” said Journal managing editor Robert Thomson. “Our journalists break more stories than any other news organization, and our analysis is clearly more perceptive, pertinent and prescient.”