WSJ to Introduce Micro-Payments, Premium Subscriptions Online?
In an article at the Financial Times today, Andrew Edgecliffe-Johnson and Kenneth Li report that News Corp. is planning to introduce micro-payments for individual articles, plus premium subscriptions, to the Wall Street Journal’s Web site this year.
They call it “a milestone in the news industry’s race” to find better online business models.
“A sophisticated micro-payments service” will launch this autumn, Robert Thomson, editor-in-chief of Dow Jones and managing editor of the Journal, told the Financial Times.
FT comments: “The move will position the Journal as the first big newspaper title to adopt a model many are cautiously studying as they seek to reduce their dependence on plunging advertising revenues.
“It
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