WSJ Exec: Newspapers Need Paid Content Plan to Survive

Newspapers cannot live on advertising alone and must find a way to charge for some content, suggested Alan Murray, deputy managing editor and executive editor/online at The Wall Street Journal.

Murray said today that implementing some sort of pay strategy doesn’t have to be unique to the Wall Street Journal, and that newspaper Web sites can have it both ways—letting people access some content for free while charging others for premium content.

“It’s not an on/off kind of deal,” Murray explained.

Murray was speaking on panel covering the “Future of Media” presented by I Want Media today in New York.

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