Newspapers aren’t dead yet. According to Ad Age, The Wall Street Journal and The New York Times are both turning a profit, despite the ever-increasing stories of newspapers dying.
Of course those are two of the biggest brands in the land but still, it’s sort of nice to hear.
The key to their success (Aside from cutbacks and buyouts, that is)? The implementation of a paywall. Turns out asking people to pay for a quality product is a smart move after all.
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