BARCELONA, SPAIN—As Snapchat gears up to go public tomorrow morning and start trading on the New York Stock Exchange, WPP chief Martin Sorrell sees the app as a legitimate competitor to Google and Facebook for its ad dollars.
During a keynote interview by CNBC’s Karen Tso at Mobile World Congress in Barcelona, the CEO covered a broad set of topics including how WPP slices up its media budgets across platforms, why he thinks Amazon is Google’s biggest competitor and what Trump’s “America First” vision means for business owners.
According
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