How WorldStarHipHop Became an Internet Spectacle Machine

Worldstarhiphop.com is a video sharing blog turned internet spectacle machine founded in 2005 by Lee O’Denat aka Q. While his original intent was to create a blog, with video content, for the discussion of hip hop, he quickly learned that edgier, more salacious content generated more traffic. In an interview with Vice, Q discussed the ‘Worldstar’ battle cry, how cell phone cameras have changed our behavior and how Worldstar selects its videos.

Perhaps one of the most notorious aspects of Worldstar is that its name has become synonymous with the taping of street fights.