World’s Public To Meet in Times Square Tonight

Times Square in New York City will, once again, become the sun in our universe of public relations.

Not only are 1 million guests personally attending the lowering of the Times Square Ball down One Times Square building, but 1 billion more people are expected to tune in via TV and digital devices as the world rings in 2013. It doesn’t get any more public than that.

ABC’s annual “New Year’s Rockin Eve” has helped make Times Square the most expensive billboard advertising real estate on the planet, with companies such as Dunkin’ Donuts
paying $3.6

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