Ok guys – we’ve figured it out. We now know how to save newspapers. The San Francisco Chronicle sold over 180,000 copies on November 2 of this year. And their site, SFGate.com got a record number of page views – shockingly – that same day. We’ve posted both press releases in full below. Here’s our theory: all newspapers have to do is have a winning World Series a couple of times a week.
It’s not managerial incompetence and lack of foresight and hindsight or any other kind of vision that is killing newspapers: it’s baseball’s lack of winning.
San Francisco Chronicle Hits Home Run With Giants World Series Coverage
The Newspaper’s Coverage of the Team’s Historic Season Responsible for a 414% Increase in Sales
SAN FRANCISCO, CA–(Marketwire – November 8, 2010) – The San Francisco Chronicle sold over 180,000 copies of its Nov. 2, 2010 newspaper, featuring coverage of the San Francisco Giants 2010 World Series victory. Throughout the team’s triumphant march through the regular season and the World Series, the Bay Area has consistently turned to The Chronicle for its insightful coverage and stunning photography as evidenced by increased sales of the newspaper.
“As Giants fans have enjoyed and endured the season of torture, the Sporting Green staff has been the trusted source to explain the team’s remarkable success,” said Chronicle Editor Ward Bushee. “We are pleased that fans have turned to us for news, information and photography during this amazing season.”
In addition to the 414% increase in sales on Tuesday, Nov. 2, The Chronicle has seen overall sales during the Giants playoffs run increase nearly 17%. Fans have flocked to retail vendor locations and racks to buy copies of the newspaper, as well as placing over 12,000 orders online for special commemorative packages. In addition, as the Giants advanced through the playoffs, three special World Series editions were produced, selling over 65,000 copies. Coverage culminated on Sunday, Nov. 7 with a special commemorative section highlighting the team’s season-long success, with a projected 107% increase in sales.
Giants fans also turned to The Chronicle’s online home, SFGate.com, for team information, setting a record for page views on Wednesday, Nov. 3, 2010. Coverage related to the team and the World Series victory parade accounted for 40% of the day’s record-setting 11 million page views. SFGate supplemented the newspaper’s extensive coverage with up-to-the-minute updates, photo galleries, reader comments, staff blogs and columns.
The Chronicle is the Bay Area’s leading source for in-depth, hard-hitting coverage of Bay Area sports. From year-round coverage of the Giants to stories and expert opinions from a one-of-a-kind lineup of columnists following all Bay Area teams, The Chronicle offers the most comprehensive coverage of sports in the region.
SFGate.com Sets Daily Record for Page Views
Daily Page Views Top 11 Million Due to Coverage of the San Francisco Giants and the 2010 Election
SAN FRANCISCO, CA–(Marketwire – November 8, 2010) – SFGate.com achieved record-setting page views on Nov. 3, 2010 as visitors came to the site for coverage of the San Francisco Giants World Series victory parade and updates on the 2010 election. According to Omniture Site Catalyst, just over 11 million page views were recorded on SFGate.com on Nov. 3. This follows a previous record for page views on Nov. 2, 2010 when 10.2 million pages were viewed.
Total unique visitors to the site reached 1.3 million on Wednesday, an increase of 93% over typical Wednesday traffic. The site attracted 1.5 million unique visitors on Tuesday, up 110% compared to average Tuesday traffic.
“SFGate.com is the most trusted online news source in the Bay Area as evidenced by the increase in unique visitors during a busy news week, but also made clear by the number of pages that each user visited while on the site,” said Michele Slack, vice president of digital media. “SFGate routinely offers a breadth of news, photos, videos and reader interaction not matched by any other local news site. It is especially rewarding when users recognize this by turning to SFGate when important news and events happen.”
SFGate visitors caught up in the excitement of the San Francisco Giants World Series victory accounted for 40% of Wednesday’s page views. The site featured updated stories from the series, information on the victory parade as well as numerous photo galleries and videos.
News related to the 2010 election, including updates on local, statewide and national races, was also popular with SFGate visitors, including reporting and commentary from The Chronicle’s award-winning staff.
SFGate.com consistently ranks as the most-visited news website in the Bay Area. It is also among the Top 10 U.S. newspaper sites in overall traffic, according to Nielsen NetView. SFGate.com users spend an average of 11 minutes on the site per visit.
SFGate.com offers a valuable medium for Bay Area advertising, with comprehensive products and an interactive, multimedia environment that offers reach, drives results and provides user engagement and retention.