WORLD CUP: Uruguay’s Upset Victory Over England Leads To 40M Facebook Interactions
The upset 2-1 victory by Uruguay over England in 2014 FIFA World Cup Brazil Thursday led to more than 40 million interactions (posts, comments, and likes) by some 22 million Facebook users, according to the Facebook Data Science Team.
The upset 2-1 victory by Uruguay over England in 2014 FIFA World Cup Brazil Thursday led to more than 40 million interactions (posts, comments, and likes) by some 22 million Facebook users, according to the Facebook Data Science Team.
The loss eventually cost England a chance to advance to the tournament’s knockout round.
The two players who received the most global Facebook buzz were Luis Suárez of Uruguay and Wayne Rooney of England.
The top five social moments during the match were:
- The second goal by Suárez, in the 85th minute, which gave Uruguay a 2-1 lead.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in