World Cup Fans Create User-Generated Opportunity For Marketers [Infographic]
World Cup fans are engaged and taking to social media.
The World Cup got into full swing with the opening group stages this weekend, and social media has been buzzing since before the matches began. An infographic from social media marketing firm Offerpop used data from and social media monitoring firm Crimson Hexagon to demonstrate the opportunity to optimize user-generated content.
Offerpop projects that over $5.7 billion will be spent on sponsorships and commercials throughout the tournament. With good reason: About 3.6 billion people tune in to watch.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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