Climbing to the fourth largest developer on Facebook in April, Wooga has been on a fast track to stardom. Today the Germany-based social game developer announced closing a $24M Series B investment led by Highland capital Partners. More after the jump.
Wooga has been actively growing its community and now boasts over 29MMAUs, up from 18MMAUs in March. Wooga is aiming at creating mass appeal titles to capture as many different demographics as possible. Some of its popular social games include Monster World, Diamond Dash and Bubble Island.
Social game companies are trying to create high quality titles to keep the ever-maturing Facebok audience engaged. Each company is pursuing its own strategy. Whereas Wooga is going after a mass market, others like Kabam are focusing entirely on mid core titles that appeal to less people but command higher ARPUs. Kabam recently raised $85M in its 4th round of funding (bringing its total funding amount to $125M) and has 7.2MMAUs.
Mid core gamers have deeper play sessions, usually lasting 30 min to few hours whereas gamers who play Zynga games play for say 10 min at a time. Interestingly enough, Zynga just announced their midcore title for Facebook called Empires and Allies which is its first strategy combat game. The gaming giant is set to file an IPO this week so its strategy to release this game could show Zynga’s strength in catering to a wide variety of users.
Wooga’s mission is similar: to become one of the largest gaming companies in the world. Fergal Mullen of Highland stated: “We are enthusiastic about the vision that Jens and his team have of the future of social gaming, and their record in executing that vision to date speaks for itself. wooga is witnessing explosive growth in active, loyal user figures. It has an excellent working relationship with its Facebook partners, and is best positioned to develop tomorrow’s most popular social games.”
Congratulations to Wooga and their team doing a marvelous job at releasing high quality titles that are seeing great results.