Forget about Paris. The real sign that Sony Pictures Classics has a massive hit on its hands with Woody Allen’s Midnight in Paris can be found closer to home.
Studio co-chairman Michael Barker tells LA Times columnist Patrick Goldstein that the $70 million plus worldwide indie blockbuster is the first time one of his movies has played in his hometown of Kerrville, Texas. In this small hamlet of 20,000 or so residents, Midnight in Paris screened at the Rio 10 Cinema for a solid month:
“That’s definitely a first for us,” Barker says. “My stepmother is really happy, because she finally can take all her friends to see one of our films. But that’s what makes this film such a pleasure. It’s playing in theaters that have never played a Woody Allen film before. It’s getting big numbers in theaters in Idaho and Montana, in Mississippi and Alabama.”
Barker goes on to tell Goldstein that a good chunk of the $10 million marketing budget his studio has laid out for Allen’s latest movie went towards local ad buys on Friday night and Saturday day baseball TV broadcasts. Hemingway and hot dogs… Who would have thunk it?