<i>Woman's Day</i> Launches "Cookvook"

It must be 2010 if we're already announcing the world's first "cookvook," a Woman's Day magazine product created by publishers Hachette Filipacchi with help from digital tech company Vook. The multimedia application will be available for download for $9.99. The video element is nice, but the Woman's Day Cookvook: Healthy Food for Everyday Living highlights one of the bigger issues with e-readers that we'll be facing in the coming months: you can either pay $9.99 to download this "cookvook" onto your iPhone or on the Web, or you can just look up the recipes for free on the Internet. Of course, the cookvook is more than just recipes; it adds to the cooking experience with 45 videos and "an interactive experience." But as e-readers gain more prominence this year, this will be at the heart of the consumers' dilemma over purchasing another subscription or downloading a book: why pay, when you can read it for free online? Full press release after the jump. Woman's Day and Vook Launch "Woman's Day Cookvook: Healthy Food for Everyday Living" Woman's Day is the first magazine brand to bring recipes and instructional videos to the computer and iPhone/iPod Touch through Vook New York, NY and Emeryville, CA - (January 19, 2010) Hachette Filipacchi Media U.S. today launched the first digital "vook" under the Woman's Day brand in partnership with Vook, the company that blends text and video into an innovative new experience. "Woman's Day Cookvook: Healthy Food for Everyday Living" features a wide selection of simple, healthy meals from the Woman's Day test kitchen along with videos tips from editors and women across the country. Through this new digital publishing medium, users follow the recipe with professionally-shot video accompaniments. The Cookvook can be purchased for use online or downloaded to an iPhone/iPod Touch from the iTunes App store. Owners of the browser based version will have unlimited, permanent access to the Vook. "With the creation of the Woman's Day Cookvook, we are bringing our consumers another bold and innovative take on a product they know and love," said Woman's Day SVP, Chief Brand Officer Carlos Lamadrid. "Vook's design provides a dynamic cooking experience for the trusted Woman's Day recipes by adding 45 high-quality videos and an interactive experience." "We are thrilled to be working with Hachette Filipacchi Media U.S. and to be transforming this title to a full multimedia, digital experience," said Bradley Inman, founder and CEO of Vook. "The Woman's Day Cookvook is a great example of how combining video and anytime access with popular book content can greatly enhance the way we engage with these titles and provide an entirely new resource. Being able to grab your phone and watch a cook prepare a recipe that was handpicked by Woman's Day editors is the next best thing to having them in the kitchen there with you!" The recipes are derived from the hard cover "Woman's Day Cookbook for Healthy Living," a book published by Filipacchi Publishing. You can learn more about Vook and purchase the "Woman's Day Cookvook: Healthy Food for Everyday Living" for $9.99 at www.WomansDay.com/Cookvook and Vook.com.

Fishbowl

Woman's Day Launches "Cookvook"

Drew Grant

About

Subscriptions

Events

Publications

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

Drew Grant