We reported yesterday that WABC/Channel 7 had another strong sweeps period.
But Fox 5/WNYW also came up big in May.
Channel 5 posted impressive wins at 10 p.m. with Ernie Anastos and Dari Alexander. In the Households (HH) rating, WNYW notched a 3.4 to WPIX’s 1.6. As for the key demographic Adults 25 to 54, WNYW scored a 1.6, while WPIX/Channel 11 with Jodi Applegate had a 1.0, according to Nielsen.
If WPIX is looking for a silver lining, perhaps this is it.
From the February to May Sweeps, WPIX made miniscule gains, but they were gains. For example, Channel 11 improved in the all-important Adults 25 to 54 demo, from a .8 to 1.0. (Channel 5 slipped from 1.8 to 1.6).
It was also a .2 jump for WPIX and .2 decline with the HH rating.
As for the 7 to 9 a.m. morning newscasts, WNYW kept its distance from its rival WPIX. Fox 5 easily won the HH, 1.6 to 1.1, while WNYW also held Adults 25 to 54, although faced with a more competitive WPIX, .9 to .7.
Applegate joined WPIX in October.