WNET Launches MetroFocus Mobile App

In the latest roll-out of the MetroFocus plan, WNET's online local news destination is now located in the mobile app world. MetroFocus is debuting an app for the iPhone and iPad. The app gives users a little touch of New York at their fingertips. Users can get the commute started on the right track with customized weather and traffic alerts. The app also features original articles from the MetroFocus Web page, videos, photo galleries, plus downloadable podcasts covering local news, politics, arts, and culture. "The legacy model of public television is changing and the new MetroFocus mobile app is a prime example of WNET's vision to innovate the way in which we serve our public mission," said WNET president and CEO Neal Shapiro. "As we approach our 50th anniversary, I am thrilled to see WNET's local content expand to a new mobile platform." Other features of the MetroFocus app include: Interacting with the city on foursquare. This is the first mobile app to utilize the "Save to foursquare" button, which instantly adds locations features on MetroFocus on your foursquare "to-do list." Checking the daily "can't miss" headlines from other media outlets. Have a tip? In just a few taps you can share your idea with MetroFocus editors. Users can share any story with friends or family via Twitter, Facebook, and Tumblr. The new MetroFocus app helps deliver context to the location-aware and moment-relevant mobile audiences in and around New York," said Dan Greenberg, general manager of WNET's Interactive Engagement Group. "With mobile internet usage on the rise and set to surpass PC usage by 2015, the need for public media to go mobile is relevant now more than ever. We're thrilled to launch this exciting free mobile app that will help WNET serve our public mission with New Yorkers on-the-go." The MetroFocus Website launched last July. A MetroFocus broadcast special, "Tech Campus NYC," debuted on air in late 2011 and a series of broadcast specials will air on WLIW/Channel 21 and WNET/Channel 13 starting next month.

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WNET Launches MetroFocus Mobile App

Jerry Barmash

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