WNBC and its digital outfit New York Nonstop, held the 2nd annual Nonstop Day of Giving Telethon last month. Partnered with WOR and WBLS, WNBC raised close to $195,000 to benefit City Harvest, an organization dedicated to feeding hungry men, women, and children in New York City. The money raised will allow City Harvest to rescue and deliver more than 720,000 pounds of food to those in need.
“Working with such influential media partners has greatly helped us to raise awareness about City Harvest’s mission,” says Michael Jack, WNBC general manager and president. “The continued success of the Nonstop Day of Giving allows us to further advance the cause of ending hunger, an issue facing more New Yorkers than ever before.”
Ahead of the holiday season, on December 15, famed DJ Egypt of WBLS and Governor David Paterson of WOR, each had special guests on their shows, which were based from the NBC Experience Store at 30 Rock.
WBLS morning show host and comedian Steve Harvey also participated. WOR’s line-up included morning host, John Gambling, legendary personality Joan Hamburg and leading radio psychologist Dr. Joy Brown, who devoted their entire shows to the Nonstop Day of Giving.
In addition, thematic programming on both WNBC and NY Nonstop featured live and taped appearances with celebrities, Channel 4 talent, local dignitaries, and key business people, including City Council Speaker Christine Quinn, NBC 4’s Sara Gore and Mike Gargiulo.
“It has been incredible to see so many talented people come together to feed their community,” says Jilly Stephens, executive director of City Harvest. “The efforts of NBC 4 New York, WOR Radio, and WBLS have made it possible for City Harvest to put food on the tables of our New York City neighbors at a time when it is critically needed.”