WNBC/Channel 4 Makes Scheduling Switches Early, Thanks to Irene

WNBC/Channel 4 already had plans to bring news back at 5 p.m.  That’s not new. But given the necessary saturation of news late last week as Hurricane Irene had New York City in its crosshairs, WNBC decided to debut its reconstituted 5 p.m. broadcast without fanfare.  

A WNBC spokesperson tells FishbowlNY that the station wanted to keep the momentum going with their new anchor team, Shiba Russell and Tom Llamas.

WNBC had previously announced that the 5 p.m. newscast would start September 12th.

New York Live, hosted by Jane Hanson and Sara Gore, made its leap to 3 p.m.

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