Wix.com's Big Game commercial got positive reviews Sunday night, but the website-design company also benefited greatly from the dramatic, late-game developments of the New England-Seattle contest, according to 4C's data.
The social marketing company analyzed stats from Twitter as the Super Bowl transpired, time-stamping Big Game advertisers' tweet-based chatter levels when their spots aired. Wix.com beat all other brands with its ad—the second-to-last promo in the game—that ran at 10 p.m. ET, which was at the juncture when it looked like the ill-fated Seahawks were marching downfield to win the game.
In addition to Wix.com, per 4C's numbers, Microsoft and Always fared extremely well.
Check out 4C's findings in this infographic, which examines brand engagement during six points in the game. It also offers general social activity around the Super Bowl in the first and third graphics.