Wix.com's Super Bowl Spot Captured a Ton of Late-Game Buzz
These charts time-stamp when ads got the best engagement
Wix.com's Big Game commercial got positive reviews Sunday night, but the website-design company also benefited greatly from the dramatic, late-game developments of the New England-Seattle contest, according to 4C's data.
The social marketing company analyzed stats from Twitter as the Super Bowl transpired, time-stamping Big Game advertisers' tweet-based chatter levels when their spots aired. Wix.com beat all other brands with its ad—the second-to-last promo in the game—that ran at 10 p.m. ET, which was at the juncture when it looked like the ill-fated Seahawks were marching downfield to win the game.
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