With McD’s Hire Of Social Media Director, Social Media Jumps The Shark?

mcdonalds-monopoly-online.jpgMcDonald’s has promoted Rick Wion to be the company’s first director of social media, Advertising Age reported today.

Wion has been working on social media projects for McDonald’s since 2006, but with his promotion comes the implicit knowledge that he will make social outreach a priority.

“Now it’s time to have [someone] dedicated 100% of the time, rather than someone who’s got a day job on top of a day job,” Heather Oldani, McD’s director of external communications and public relations, told Ad Age.

Wion will be using social media to build business, deal with customer complaints, and target mommy bloggers.

Now that Ronald is all-in the game, does this mean social media has jumped the shark?

We think yes, in a way. This doesn’t make Twitter etc. any less relevant, but it does signal (as does all the other big companies getting involved in social media) that social media is ceasing to be this new, scary thing and becoming much more commonplace.

Like you didn’t already know that.