With A Newspaper on the Brink, Hearst Ready to Unveil E-Reader

Hearst Corporation, which publishes magazines ranging from Cosmopolitan to Esquire and newspapers including the endangered San Francisco Chronicle, has developed a wireless e-reader with a large-format screen suited to the reading and advertising requirements of newspapers and magazines.

The device would have a larger screen than the Kindle and the technology could be adapted by other publishers.

Fortune’s senior writer, Michael Copeland reports the device is likely to debut this year.

Copeland writes, “Hearst executives declined to provide specifics about the forthcoming e-reader, but Kenneth Bronfin, who heads up the interactive media group for Hearst, told FORTUNE in an interview for a forthcoming magazine story that the publishing company has a deep expertise in the technology.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in