With 200 Million Messages Served Daily, Snapchat Raises $60 Million to Scale Service

After raising $60 million in Series B funding, Snapchat will focus on scaling its ephemeral messaging service and hiring more engineers, according to a report by AllThingsD.

After raising $60 million in Series B funding, Snapchat will focus on scaling its ephemeral messaging service and hiring more engineers, according to a report by AllThingsD.

Snapchat messages disappear quickly after they are viewed, making the mobile app popular among teenagers. Launched in 2011, the company said its users are now sending more than 200 million messages a day.

“But in order to continue scaling while developing the Snapchat experience, we needed to build a bigger engineering team and figure out how to pay our server bills,” the Snapchat team wrote in a blog post.

Institutional Venture Partners led the funding round with participation from General Catalyst Partners and existing investors SV Angel, Benchmark Capital, and Lightspeed Venture Partners.

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