Wireless Industry Works on Content Ratings
Mark Desautels, Vice President of Wireless Internet Development for CTIA, penned an article about the status of mobile content ratings for RCR Wireless News.
The current mobile ratings were established back in 2005 as a kind of mirror to the rating systems available on television and other forms of media. But the net result so far has been that restricted content is pretty much unavailable for viewing or purchase on cell phones.
That’s set to change soon.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in