Wired to Charge for Ad-Free Access to Site

A new way to approach ad blocking.

Wired is taking an innovative approach to dealing with ad blocking software. Starting soon, readers can subscribe to Wired.com for $1 per week for an ad-free version of the site. Otherwise, if you’re using ad blocking software, you’ll be the one blocked.

The reason for this change is simple: Magazines make money from ads, and more people than ever are using blocking software. “On an average day, more than 20 percent of the traffic to Wired.com comes from a reader who is blocking our ads,” explained Wired editors.

This is a great idea, and we hope it works out for Wired. One suggestion: An à la carte version for those who aren’t heavy readers of the site, but want to pop in every now and then for specific content.