Wired Experiments With Conversational Media Advertising
Taking a cue from media properties like The Awl and Gawker, Wired has taken its first official foray into conversational media advertising with Cloudline, a blog sponsored by IBM. If you’re unfamiliar with conversational media, it’s a technique employed by advertising companies that seeks to mix brand messages more seamlessly into a blog’s content: think Sponsored Posts instead of typical sidebar ads.
But blogs like Cloudline take this idea a step further–instead of creating dedicated Sponsored Posts to run on a regular blog, Cloudline is a sponsored property in itself, with a logo reading “Wired Cloudline: Sponsored by IBM.”
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