Windows Phone "Mango" Music Search: Songs Digitally Fingerprinted

Microsoft is adding a music recognition feature in the “Mango” update for Windows Phone due out later this year. Their approach sounds a different from apps like Shazam and, of course, a different marketing mission.

Q&A: The story behind Music search

Music search for Windows Phone listens and analyzes 3-second slices on a continuous basis instead of using a single fixed time segment. The developers say this may lead to near instant results because of, presumably, being able to dip into a larger digital fingerprint source for a song.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in