Will Windows Phone's App Market Look More Like Android's or iPhone's: Free vs. Paid

Mobile analytics firm Distimo and TechCrunch make a number of interesting observations about Windows Phone 7 app pricing.

A Look At Windows Phone 7 Marketplace’s Catalog, App Prices (Distimo Report)

– Prices for Windows Phone 7 apps are roughly in line with app prices for other mobile platforms
– Prices for Windows Phone 7 apps are significantly lower than apps for the previous generation Windows Mobile platform. I’ve noted in the past that app prices for Windows Mobile was in the $10 to $30 range in discussions about iPhone app mean prices which roughly range from 99 cents to a few dollars.
– All of the Windows Phone 7 top 10 paid apps are games
– Six of the 10 most popular Windows Phone 7 apps are from Microsoft itself

It should be noted that Microsoft’s free inclusion of mobile office components (Word, Excel, PowerPoint, OneNote, SharePoint) removed a relatively large block of non-games apps from the top 10 paid apps. Apple’s Pages, Numbers, and Keynote apps for the iPad have been in the top 10 or 15 paid apps since their release with the iPad itself.

It may be that Windows Phone 7’s app market will be more like Android’s app market where the vast majority of apps are free. The one major difference may be games where Windows Phone owners may be more likely to buy a game rather than expect games to be free too (as in Angry Birds which is free for Android but a paid app for the iPhone and iPad).