Will the Real 'Helvetica' Please Stand Up?

This writer finally got a chance to see Helvetica this past Friday and even got to hang out with its director Gary Hustwit for the evening. All of which was great, until last night when we found what is being billed as the real version of Helvetica that celebrates the typeface’s 50th anniversary. Now we just don’t know what to believe.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in