Will Terrible Reviews Hurt the Guy Fieri Brand?
Yesterday, quite a few food fanatics shared The New York Times writer Pete Wells’s epic takedown of Guy Fieri’s new Times Square restaurant. Wells wrote the review as a series of scathing rhetorical questions for the chain’s founder. Examples include:
- “Did panic grip your soul as you stared into the whirling hypno wheel of the menu, where adjectives and nouns spin in a crazy vortex?”
- “Were you struck by how very far from awesome the Awesome Pretzel Chicken Tenders are?”
- “What exactly about a small salad with four or five miniature croutons makes Guy’s Famous Big Bite Caesar (a) big (b) famous or (c) Guy’s, in any meaningful sense?”
He keeps going for two pages; it’s a little intense.
We
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in