In the opening keynote address of Dreamforce 2017, Salesforce’s annual technology, marketing and customer relationship management extravaganza attended by nearly 172,000, chairman, CEO and founder Marc Benioff evoked a fourth industrial revolution based on intelligent technology driving the consumer journey.
Pointing to sensor-enabled tires, Coca-Cola coolers equipped with smart cameras, connected apparel from Louis Vuitton as examples of how the function and culture of commerce is changing, Benioff said, “that connected to me in a way that I never thought they’d be and they never thought they’d be.”
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