Perhaps the Dallas Cowboys crushed every AT&T tower on their way to building the cavernous Cowboys Stadium? Or AT&T hated this Super Bowl’s halftime show as much as everyone else on Twitter? Either way, the effect was felt on will.i.am of the Black Eyed Peas who failed to revolutionize Super Bowl XLV on Twitter during the group’s halftime act because, well, AT&T “couldn’t hear him now.”
Amidst all the social media hype leading up to this year’s Super Bowl, some of the biggest news came from will.i.am of the Black Eyed Peas who announced he would connect with his 800,000-plus Twitter followers during the group’s halftime act.
“When Fergie is doing her part, and (other group members apl.de.ap and Taboo) are doing their part, wouldn’t it be awesome to send a tweet to all the people that are following … bring the people even closer to the stage,” he told USA Today.
Instead, the singer found that celebrities are no different than the rest of us. The AT&T service on his iPhone failed.
Instead of interactive Tweets telling fans what its like to dance and sing with robots in front of millions, will.i.am’s Twitter feed fell silent until after the game when he let loose with a series of tweets beginning with: “Att crashed … ahhhh!!!! The worse.” He later added, “At&t??? Wow…no service during halftime…unbelievable”
An AT&T representative had no response to the blackout as of Sunday night.
Based on the less than gleaming Twitter reviews of the Black Eyed Peas’ performance, will.i.am may have wished that Twitter itself had failed, instead of just his phone service.
The Twitterverse lit up during the show, and let loose:
On top of that, the singer also didn’t hit his goal of reaching 1 million followers by halftime.
Nonetheless, the social media-friendly singer bounced back and started tweeting again, after the show.
“I’m feeling like I’m on top of the world,” he said after the performance. “It was fresh man,” he said. “It felt like cinematic.”
Another message said, “That was so freakin sick … wow … !!!”
Still, would you be surprised to see will.i.am and the Black Eyed Peas in a Verizon commercial come Super Bowl 2012? Tell us what you think.