Will Hulu's Owners Really Sell?
The site gives its owners control over content
Ever since the story of an unidentified buyer making a play for Hulu first broke last week, people have been trying to guess who might be in the running to bid on the video-streaming site. But will Hulu’s owners actually want to sell?
Sources close to Hulu’s three media company owners—Walt Disney, NBCUniversal, and Fox Broadcasting—are now saying that they might ultimately choose to hold onto the site, The Wall Street Journal reports.
Owning Hulu has given Disney, NBC, and Fox a good deal of influence over the video streaming landscape and has allowed them to control the amount of available programming.
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