Will Fancy Covers Save Print Books?

To help offset some of the money lost on MP3 file sharing and illegal downloading, many smart bands and record labels create special edition CDs and vinyl records for albums that are also released digitally.

The idea is to create a product that is beautifully designed that fans will want to own. Often, these extensive boxsets and heavy vinyl packages, come with a code to download the album for free for those who purchase it. Let’s face it, even those people who will shell out more money to buy a 180 gram vinyl version of an album, are probably going to actually be listening to MP3s more often.

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