Will Celebrities, Public Figures Get Paid for Facebook Live Videos?
Has Facebook’s emphasis on live video extended to the point where the social network would pay celebrities and public figures to create content?
Has Facebook’s emphasis on live video extended to the point where the social network would pay celebrities and public figures to create content?
Peter Kafka of Re/code reported that Facebook chief operating officer Sheryl Sandberg was in Los Angeles this week in talks with talent agencies.
According to Kafka, Sandberg is trying to promote Facebook Live, the social network’s live video streaming feature, by recruiting about 100 celebrity test subjects, with “a subset” of that group receiving payment for their video content.
Kafka believes the goal is to generate ad revenue from Facebook Live, and for the social network to eventually share that ad revenue with celebrities and public figures, rather than paying them for their content.
A
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in