Will Carriers Keep Open Access Promise?

When Apple launched the iPhone, hundreds of thousands of people ran right out so they could be among the first to own one. A good number of them then started complaining that they’d like the iPhone a whole lot better if they could choose their own carrier, instead of being tied to AT&T for two years.

This seemed to prompt Verizon Wireless and others to promise open access, meaning that they’d let customers bring pretty much whatever phone and applications they want when they sign up for carrier service instead of being limited to the goods the carrier offers directly.

For

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in