Will US Air/American Merger Help Solve the Industry's PR Problems?
It’s done: American Airlines and US Airways have officially announced plans to merge, thereby creating the world’s largest carrier fit to compete with Delta and United (which went through mergers of their own in recent years). The newly formed super-airline will operate under the American name, and it will keep that brand’s awesome new logo.
Of course the merger is in the financial interests of all involved parties. But will it help them overcome the fact that the public hates them? We don’t think so.
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