Wiley's Mark Allin Embraces Digital Publishing

Mark Allin, SVP, of Professional & Trade at John Wiley & Sons, thinks that digital publishing is an evolution.

He says so in a new video from Digital Book World and Astral Road Media, which we have posted above.

In the video, which was filmed at BEA 2011, Allin explains how Wiley is adapting its business for digital publishing: “It is gathering pace certainly, but at the heart of it are the principles and values of Wiley: that we provide high quality knowledge and understanding to our customers around the world.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in