WildTangent Launches BrandBoost for Social Games

Today, Redmond, Washington-based WildTangent announced the BrandBoost advertising platform which allows social game players able to buy virtual goods by viewing ads. This follows a trend of recent expansions of virtual good purchasing options, including OfferPal’s Tasks system and Peanut Labs Media’s Cherry Deals Discounts.

WildTangent is a longtime player in the casual games space, having powered games for companies like HP, Dell, Toshiba and more. They bulit on that success and now have an extensive list of advertisers, and combining that with their history in games, the introduction of BrandBoost could have a very big effect on the social games monetization ecosystem.

BrandBoost is a unique advertising platform that enables consumers to unlock premium game content by engaging with brand advertising.

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