WildTangent: 86 percent of gamers prefer free games with ads over paid games without

Cross-platform games network WildTangent and IHS Technology have revealed the results of a recent study, which found mobile gamers to be incredibly receptive to value exchange-style advertising, or ads that reward gamers for viewing them, often with in-game content (free currency, exclusive items, energy boosts, etc.).

According to the report, 79 percent of gamers said they liked receiving these free virtual goods from clicking on ads, while 86 percent said they prefer to play free games with ads over paid games without advertising.

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