Wildfire Launches Social Media Measurement Tool
Wildfire launched a social media measurement tool called the Social Media Monitor today. The new service is set up on a web site to allow visitors to compare the performance of Facebook and Twitter accounts and will soon also include Places check-ins and overall fan/follower engagement.
In an example of the Social Media Monitor’s utility Wildfire recently ran a study comparing Target and Walmart. The Monitor showed that Target beat out Walmart in terms of captive Facebook audience during the summer, has extended its lead in recent weeks, particularly around Black Friday, putting Target 600,000 fans over Walmart.
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