Wildfire, GraphEffect now provide page management, Facebook ad software in one
Two more social software companies announced integration with Facebook page publishing and ad management tools this week on the heels of news that Buddy Media acquired Brighter Option to offer a platform that combines paid, owned and earned efforts.
Wildfire partnered with Adaptly on Monday to add social advertising capabilities to its suite of page management and promotion applications. Now today GraphEffect launched a new version of its social media management platform to establish more of a link between marketing and advertising, combining the Facebook Ads and Insights APIs.
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