Wildfire Interactive Examines Facebook Campaign Brand Advocates
Social media marketing software provider Wildfire Interactive analyzed 10,000 Facebook campaigns over the past nine months in an effort to help its clients identify and engage their most influential fans.
Social media marketing software provider Wildfire Interactive analyzed 10,000 Facebook campaigns over the past nine months in an effort to help its clients identify and engage their most influential fans.
The company, which was acquired by Google last week, shared the following conclusions from its study:
- Sharing of social media campaigns generates significant earned media. Wildfire found that sharers and advocates — defining the latter as someone whose shares result in someone new engaging with the campaign — each generate an average of 14 earned media impressions.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in