Wikipedia Tells Top 'Sockpuppet' Firm to Cut It Out Already

…and PR is one.

Last month we posted a TL;DR piece on Wikipedia‘s fight to save its reputation from “sockpuppets”, or PR people breaking the rules by editing and monitoring clients’ pages for money.

The general consensus: certain firms tripped over ethical obstacles and fell flat on their faces—but If Wikipedia really wants to improve its relationship with PR then it might want to work to clear up the editorial “red line” that makes it so hard to correct the kind of errors and opinionated entries that can hurt brands’ reputations.

Now