In Facebook's world, the holidays are month-long affairs.
Every month for Adweek, Facebook IQ evaluates hot topics from the prior month to see which subjects are driving conversation across the tech company's platforms.
According to Facebook, social conversation in October was focused on holidays like Halloween and Diwali, along with that little baseball competition known as the World Series. Users also paid attention to prominent causes last month, with discussion related to National Breast Cancer Month charting higher than usual on both Facebook and Instagram.
Conversation on Instagram was focused around more on the scary side of things—jack-o-lanterns (of course), "The Nightmare Before Christmas" and the post-Halloween Day of the Dead.
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