Widgets Getting More Ads?

Thanks to ComScore who is releasing a new program called “Widget Metrix.” Widget Metrix will monitor the reach of various widgets on the web. Max Levichin, CEO of Slide, believes that “the data from ComScore could begin to change” how widget developers earn money by “showing advertisers how widely distributed the content is” (Source: WSJ).

One part of the Wall Street Journal article seems to be inaccurate as well. Vauhini Vara states:

One big hurdle: These widget makers depend largely on MySpace and Facebook for their audience, and those two sites have so far been reluctant to let third-party companies include ads on their content in “profile” pages, where people post personal details, leave messages for friends and display photos.

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