Learn how to transform Facebook content into a money-making proposition at Socialize West. This event takes place October 20 and 21 at San Francisco’s UCSF Mission Bay Conference Center.
Several sessions address how to achieve a return on investment in Facebook marketing, the elusive but not impossible goal of every brand manager looking to monetize social media.
Marty Weintraub, president of aimClear, will talk about how to target users whose profiles show the most lucrative data. He’ll also talk about how to create content tailored to these niches, test the performance of advertising and measure the performance of these efforts.
Another session on ROI features Rob Leathern, founder and chief executive officer of XA.net. He’s going to address how to test tens of thousands of combinations of ad content and demographic targets, which he calls multivariate techniques.