Why You Can’t Resist the iPhone 5

Apple is at it again.

Few forces rival the power of the very human desire to be included; to be in the know; to be part of the club. No one wants to be on the outside looking in, like poor Holden Caulfield in The Catcher in the Rye. (Do high school freshman still read that book?)

Apple understands this fact very well, and they have successfully integrated the powerfully elemental desires into their PR campaigns. Why do you think Apple customers and brand advocates sleep outside Manhattan stores in the freezing February cold? Why do you think I’m writing this very blog post? Apple is about to release the latest version of one of its many venerable products.

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